College of Hospitality, Retail and Sport ManagementAt a Glance
The University of South Carolina College of Hospitality, Retail and Sport Management is a powerful learning arena where passionate students, inspiring faculty and business leaders advance the world’s consumer experience industries.
Our students learn some of the world’s fastest growing and most exciting industries within nationally acclaimed degree programs. Distinguished faculty and extraordinary learning experiences plus two student-run businesses and seven research centers prepare graduates for successful careers in the hospitality, tourism, retail, sport and entertainment management industries.
Learn from Industry Titans
Our renowned faculty features industry trailblazers and prominent scholars. Learn and work alongside leaders who have lived and experienced what they teach and have lifetimes of business connections from successful careers as retail CEOs, hotel GMs and professional sport franchise presidents. Studying from industry insiders, coupled with extensive career development, prepares you to enter the job market with a competitive edge.College of Hospitality, Retail
and Sport Management
Immersive Learning Brings Lessons to Life
Our students learn within unique field trips and one-of-a-kind courses that ignite interests. Whether experiencing NASCAR behind the scenes at a storied track or getting a first-class lesson on hotel management at an ultra-luxurious Madison Avenue hotel, your curriculum includes career experiences that help you accomplish your professional dreams.Beyond the Classroom
Ideas and Solutions that Advance Industry
USC researchers are investigating the future of and challenges for many consumer experience-related fields. From analyzing the trends and challenges that are driving tourism to the intersections of sports and culture, our faculty and students are recognized global leaders in their disciplines and lead a collection of seven research centers.Research Centers
Be in the know. Get the latest news, stories, highlights and more from the College of Hospitality, Retail and Sport Management at the University of South Carolina.
Dance Marathon Sets Stage for Next 25 Years
Through its ongoing support of Prisma Health Children’s Hospital, Dance Marathon helps support children and families of children who are diagnosed with life-threatening illnesses.
Renowned entrepreneur Sheila Johnson returns for second semester as executive-in-residence
As a partner and vice chairman of Monumental Sports and Entertainment, Sheila Johnson is the only African American woman with ownership in three professional sports teams. Students in the College of Hospitality, Retail and Sport Management are gaining unique insights from Johnson as she returns for a second semester to co-teach a class on leadership.
Fueling SC's top industry
Tourism is the main driver of South Carolina’s economy, accounting for about 10 percent of jobs in the state and an estimated annual impact of $29 billion. The University of South Carolina helps keep this economic engine humming by preparing graduates of the College of Hospitality, Retail and Sport Management to take on key roles in a variety of businesses and by helping those businesses adapt and grow.
Prohibition-era beer laws persist to the present
Craft beer is big business but that doesn’t necessarily mean business is booming.In fact, for many of the nation’s smaller brewing operations, competing with established large-scale “macrobreweries” is a David and Goliath story — and the laws are stacked in Goliath’s favor. But Scott Taylor Jr.. and his colleagues at the Wine and Beverage Institute at USC School of Hotel, Restaurant and Tourism Management are working on the first of three papers exploring the negative impact of Prohibition-era laws on competition within the alcoholic beverage industry.
Real-Life Campus Learning Labs
The college is home to The J. Willard and Alice S. Marriott Foundation Culinary Laboratory, a culinary teaching facility and demonstration classroom. Hospitality Management students hone skills at the McCutchen House, a student and faculty-managed campus restaurant. Retail management students practice store operations at Gamecock iHub, USC's Apple Authorized Campus Store.For the Community
Learn Next-Gen Sport and Entertainment Management
The first and largest program of its kind in the nation is also the country’s best, according to Shanghai Rankings. At the cutting edge of important industry issues, the sport and entertainment management program is also home to the College Sport Research Institute and Center for the Advancement of Sport and Entertainment Management.About the Program
Find Your Program
Join one of the nation's leading colleges for degree programs, research and industry advancement in hospitality, tourism, retail, fashion merchandising, and sport and entertainment management.Majors and Degrees